The Strategic Communications Team collaborates with clients to develop and implement creative, effective solutions. Join the conversation, share your vision, and we'll help you develop effective solutions to support your success.

We're brand champions. You can be too.

Our most important role is in the development of the College's brand, and in maintaining the consistency of this brand throughout all materials, messages, and physical spaces. But we can't do this alone. We want to empower and inspire the entire College community to be brand champions. We're continuing to develop templates, resources, and guides to further client efforts in sharing the Mid story.

Instead we develop creative solutions that go above and beyond. We take advantage of ongoing branding and marketing synergies to create compelling messages and distribute them through various channels to reach target audiences with the most impact our resources can provide.

While the importance of content can't be diminished, design is of equal importance. Design engages and promotes our brand through color, type, and style by maximizing visual impact.

It allows the Mid brand to be shared consistently and recognized easily. Information is presented clearly and attractively resulting in greater engagement. Our team brings years of experience to the College's brand, style, and promotional efforts.

We encourage clients to bring us what they want to accomplish, why it's important to the College, and an open mind. Our team then collaborates with clients to bring all our team's branding, communications, design, and PR expertise to the project or initiative.

The solution may differ from what a client originally had in mind, but our clients have confidence in our ability to carefully consider, strategically plan, skillfully complete the solutions we develop.