Mid's Style & Editorial Guides are meant to inform, empower, and inspire all employees to become brand champions.

These comprehensive guides clarify Mid's visual identity, brand standards, and editorial style. All official College communications, publications, and visual assets must adhere to the requirements set forth in these guides to ensure a consistent appearance, message, and experience.

Brand Style Guide

Mid Michigan College Style Guide web version cover

Download the Mid Michigan College Style Guide (PDF)


Editorial Style Guide

To ensure clear, consistent, concise communications that engage our audiences, it is important that we all follow these editorial guidelines.

Mid Michigan College Editorial Guide cover

Dowload the Mid Michigan College Editorial Guide (PDF)


Official Colors

Laker Blue swatch

Laker Blue
Pantone 541 C
CMYK: 100 57 0 48
RGB: 0 61 113
Hexadecimal: #003d71

Mid Cyan swatch

Mid Cyan
Pantone 299 C (3005C for some applications)
CMYK: 100 0 0 0
RGB: 0 174 239
Hexadecimal: #00aeef

Light Gray swatch

Light Gray
Pantone 427 C
CMYK: 0 0 0 10
RGB: 232 232 232
Hexadecimal: #e8e8e8

Significant effort has been made to ensure this content meets accessibility guidelines. If you encounter a barrier you can report the barrier at midmich.edu/reportaccessibilitybarrier or contact Strategic Communications at (989) 386-6622 x579 or stratcomm@midmich.edu.