Principles of Advertising

Subject
Business (BUS)
Course Designator
BUS.231
Academic Dean
Dean of Business and Professional Studies
Last Offered
2020FA
Official Course Description

A survey of advertising as an instrument of modern business including various forms of advertising. Particular attention is paid to advertising for small and medium-sized businesses engaged in providing services and goods to the consumer.

Upcoming Offerings

Below is a list of the planned BUS.231 course sections for this semester and near future. The seat availability shown below is not updated in real time and may be out of date. Please keep in mind that course sections may be cancelled, changed, or otherwise altered before the course section start date.

2020 Fall (August-December)1 course section

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.231.V01
Synonym
62480
Location
Other Locations
Meeting Info
August 31 December 18
Independent Study
Instructor
Raymond Horrocks
Seats Available
0 of 1
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Registration is closed for this section.
Additional fees: $44.75Fees may not apply to all students
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2021 Winter (January-May)1 course section

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.231.W01
Synonym
62931
Location
Internet Offering
Meeting Info
January 11 May 7
Online Course
Instructor
Dr. Svetlana Overbaugh Ph.D
Seats Available
23 of 30
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Registration includes Digital Textbook Bookstore Charge of $47.45. Please see syllabus for additional information.
Additional fees: $47.45Fees may not apply to all students
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