Principles of Advertising

Subject
Business (BUS)
Course Designator
BUS.231
Academic Dean
Dean of Business and Professional Studies
Last Offered
2019WI
Official Course Description

A survey of advertising as an instrument of modern business including various forms of advertising. Particular attention is paid to advertising for small and medium-sized businesses engaged in providing services and goods to the consumer.

Upcoming Offerings

Below is a list of the planned BUS.231 course section for this semester and near future. The seat availability shown below is not updated in real time and may be out of date. Please keep in mind that course sections may be cancelled, changed, or otherwise altered before the course section start date.

2019 Winter (January-May)1 course section

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.231.M01
Synonym
57885
Location
Mt Pleasant
Meeting Info
January 5May 3
Lecture
Tuesday 2:30 PM – 5:15 PM
Center for Liberal Arts & Business
Classroom 258
Instructor
Dr. Svetlana Overbaugh Ph.D
Seats Available
12 of 30
Academic Credits
3.00
Billing Credits
3.00
Additional Info
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