Principles of Advertising

Subject
Business (BUS)
Course Designator
BUS.231
Academic Dean
Dean of Business & Professional Studies
Last Offered
2022FA
Official Course Description

A survey of advertising as an instrument of modern business including various forms of advertising. Particular attention is paid to advertising for small and medium-sized businesses engaged in providing services and goods to the consumer.

Upcoming Offerings

Below is a list of the planned BUS.231 course sections for this semester and near future. The seat availability shown below is not updated in real time and may be out of date. Please keep in mind that course sections may be cancelled, changed, or otherwise altered before the course section start date.

2022 Fall (Aug.-Dec.)1 course section

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.231.W01
Synonym
66719
Location
Internet Offering
Meeting Info
October 24 December 16
Online Course
WEB
Online ONLINE
Instructor
Raymond Horrocks
Seats Available
2 of 35
Academic Credits
3.00
Billing Credits
3.00
Additional Info
This class runs the second 8 weeks of the semester. Registration includes Digital Textbook Bookstore Charge of $46.25. Please see syllabus for additional information.
Additional fees: $46.25Fees may not apply to all students
Buy books

2023 Winter (Jan.-May)1 course section

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.231.W01
Synonym
67226
Location
Internet Offering
Meeting Info
March 13 May 5
Online Course
WEB
Online ONLINE
Instructor
Svetlana Overbaugh Ph.D
Seats Available
16 of 30
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Registration includes Digital Textbook Bookstore Charge. Please, see syllabus for additional information.
Additional fees: $46.25Fees may not apply to all students
Buy books