Principles of Marketing

Subject
Business (BUS)
Course Designator
BUS.162
Academic Dean
Dean of Business and Professional Studies
Last Offered
2019SU
Official Course Description

Introduction to the field of marketing, including history, market environment, marketing mix, specialized fields, and marketing arithmetic. A study of the marketing functions such as buying, selling, transportation, storage, financing, and pricing is included.

Upcoming Offerings

Below is a list of the planned BUS.162 course sections for this semester and near future. The seat availability shown below is not updated in real time and may be out of date. Please keep in mind that course sections may be cancelled, changed, or otherwise altered before the course section start date.

2019 Fall (August-December)2 course sections

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.162.H01
Synonym
59788
Location
Harrison Campus
Meeting Info
August 24 December 13
ITV
Tuesday, Thursday 8:30 AM – 9:50 AM
Harrison Main Building
Nursing Computer Lab E204
Instructor
Bruce Yuille
Seats Available
6 of 12
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books
Section Name
BUS.162.M01
Synonym
59789
Location
Mt Pleasant
Meeting Info
August 24 December 13
ITV
Tuesday, Thursday 8:30 AM – 9:50 AM
Center for Liberal Arts & Business
I.T.V. Classroom 262
Instructor
Bruce Yuille
Seats Available
0 of 18
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Registration is closed for this section.
Buy books

2020 Winter (January-May)2 course sections

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.162.M01
Synonym
60348
Location
Mt Pleasant
Meeting Info
January 11 May 8
ITV
Monday, Wednesday 8:30 AM – 9:50 AM
Center for Liberal Arts & Business
I.T.V. Classroom 262
Instructor
To Be Announced
Seats Available
18 of 18
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books
Section Name
BUS.162.V01
Synonym
60697
Location
Mecosta-Osceola ISD
Meeting Info
January 11 May 8
Lecture
Monday, Wednesday, Friday 12:40 PM – 1:40 PM
MORC
Classroom 1 CLR1
Instructor
To Be Announced
Seats Available
29 of 29
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books