Principles of Marketing

Subject
Business (BUS)
Course Designator
BUS.162
Academic Dean
Dean of Business and Professional Studies
Last Offered
2021FA
Official Course Description

Introduction to the field of marketing, including history, market environment, marketing mix, specialized fields, and marketing arithmetic. A study of the marketing functions such as buying, selling, transportation, storage, financing, and pricing is included.

Upcoming Offerings

Below is a list of the planned BUS.162 course sections for this semester and near future. The seat availability shown below is not updated in real time and may be out of date. Please keep in mind that course sections may be cancelled, changed, or otherwise altered before the course section start date.

2021 Fall (August-December)2 course sections

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.162.W01
Synonym
64530
Location
Internet Offering
Meeting Info
August 30 December 17
Online Course
WEB
Online ONLINE
Instructor
Bruce Yuille
Seats Available
4 of 29
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books
Section Name
BUS.162.W02
Synonym
64531
Location
Internet Offering
Meeting Info
August 30 December 17
Online Course
WEB
Online ONLINE
Instructor
Bruce Yuille
Seats Available
8 of 29
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books