Principles of Marketing

Subject
Business (BUS)
Course Designator
BUS.162
Academic Dean
Dean of Business and Professional Studies
Last Offered
2018FA
Official Course Description

Introduction to the field of marketing, including history, market environment, marketing mix, specialized fields, and marketing arithmetic. A study of the marketing functions such as buying, selling, transportation, storage, financing, and pricing is included.

Upcoming Offerings

Below is a list of the planned BUS.162 course sections for this semester and near future. The seat availability shown below is not updated in real time and may be out of date. Please keep in mind that course sections may be cancelled, changed, or otherwise altered before the course section start date.

2018 Fall (August-December)2 course sections

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.162.H01
Synonym
57195
Location
Harrison Campus
Meeting Info
August 25December 14
ITV
Tuesday, Thursday 8:30 AM – 9:50 AM
Harrison Main Building
Itv Classroom 202
Instructor
Bruce Yuille
Seats Available
8 of 18
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books
Section Name
BUS.162.M01
Synonym
57196
Location
Mt Pleasant
Meeting Info
August 25December 14
ITV
Tuesday, Thursday 8:30 AM – 9:50 AM
Center for Liberal Arts & Business
I.T.V. Classroom 262
Instructor
Bruce Yuille
Seats Available
2 of 18
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books

2019 Winter (January-May)2 course sections

Section NameSynonymLocationMeeting InfoInstructorSeats AvailableAcademic CreditsBilling CreditsAdditional Info
Section Name
BUS.162.H01
Synonym
57878
Location
Harrison Campus
Meeting Info
January 5May 3
ITV
Tuesday, Thursday 8:30 AM – 9:50 AM
Harrison Main Building
Itv Classroom 202
Instructor
Bruce Yuille
Seats Available
14 of 18
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books
Section Name
BUS.162.M01
Synonym
57879
Location
Mt Pleasant
Meeting Info
January 5May 3
ITV
Tuesday, Thursday 8:30 AM – 9:50 AM
Center for Liberal Arts & Business
I.T.V. Classroom 262
Instructor
Bruce Yuille
Seats Available
9 of 18
Academic Credits
3.00
Billing Credits
3.00
Additional Info
Buy books