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Web Content Policy

The Mid website is the most important communication tool that the College owns--and we own this tool as a team. There are hundreds of pages that must be kept current, and the responsibility for this task lies with all College employees.

The Strategic Communications Team is responsible for helping to implement changes and ensuring that the overall voice and appearance of the site is consistent with brand standards.

Deans and Departmental Leaders from across the College are responsible for the accuracy of the content within their respective areas.

An annual request to audit the website for content accuracy is sent early each year from the Strategic Communications Team, and includes a Google Sheet tool to track audit progress. Check for your name in the assigned reviewer column and, along with help from your team members, complete an audit for any pages assigned to you. If an assigned page is not your area of expertise, note who the reviewer should be in the 'Notes From Reviewer' column.

The audit is scheduled to be completed by May 1 each year, with all changes implemented by September 1.

The importance of this project cannot be overstated, and would not be possible without the highly valued partnership across teams, departments, and divisions throughout the College.

What to look for during the annual audit...

  • Please check your pages for content accuracy.
    • Is the content current?
    • Is the content helpful to students?
    • Do links to other sites work?
    • Do links to other sites provide valuable, current content?
    • Check staff member and contact information listings.
    • Do you have student stories or photos you’d like featured?
    • The proper use of the College name (Mid Michigan College, Mid, or the College - NOT MMC) and brand standards.
    • Are there links to documents that could pose accessibility issues? Has the document been checked for accessiblity? Could this content be featured directly on the web page itself?

Does your page have minimal changes?

  • Minimal changes include those that need to be made to that specific page and that page only. Submit these changes via the Page Feedback form located in the lower right of each and every web page.
  • If you're interested in developing an FAQ page for your site, please review these guidelines before submitting content via the Help Desk. Tickets should be should be placed under the Marketing & Communications heading.

Does your page need major updates?

  • Major changes involve navigation alterations, moving a specific page under a different area of the website, etc. If you would like to request major changes, request a meeting with the Strategic Communications Team by emailing stratcomm@midmich.edu.

Please track your progress...

  • Please track your audit progress in the Google Sheet. You'll update the audit status of each page you review, include any notes you wish, and the date you completed the review.
  • If you have a program or pathway that does not appear on the website and you think it should be featured, please follow the process that was developed by Mid team members from Academic Affairs, Student Services, Programming and others. If you have questions, contact Lacey Anderson.

We appreciate the efforts of all Mid team members in keeping the website current, and look forward to assisting with requested updates.

 
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