Working With Us
The Strategic Communications Team supports client efforts by developing creative solutions that enhance project outcomes. Our team collaborates with clients to determine the shape of those solutions, and to ensure they best support the goal of the project. From determining target audiences to selecting appropriate marketing channels -- we've got our clients covered.
Join the conversation, share your vision, and we'll help you develop effective, feasible solutions and appropriate materials to support your success. Clients often discover efforts that are already underway and how their project can take advantage of the momentum we're already building with the Mid brand.
We're brand champions. You can be too.
Our most important role is in the development of the College's brand, and in maintaining the consistency of this brand throughout all materials, messages, and physical spaces. But we can't do this alone. We want to empower and inspire the entire College community to be brand champions. We're continuing to develop templates, resources, and guides to further client efforts in sharing the Mid story.
We don't just print and design flyers.
Instead we develop creative solutions that go above and beyond. We take advantage of ongoing branding and marketing synergies to create compelling messages and distribute them through digital and social media channels to reach target audiences with the most impact our resources can provide.
Both style & substance.
While the importance of content can't be diminished, the design is of equal importance. Design engages and promotes our brand through color, type, and style by maximizing visual impact. It allows the Mid brand story to be shared consistently and recognized easily. Information is presented clearly and attractively resulting in greater engagement. Our design team brings years of experience to the College's brand, style, and client projects.
We're here for you!
We encourage clients to bring us what they want to accomplish, why it's important to the College, and an open mind. Our team then collaborates with clients to bring all our team's branding, communications, design, and PR expertise to the project or initiative. The solution may differ from the original request, but clients can have confidence knowing that projects are considered carefully and completed skillfully. If concerns arise during a project, please don't hesitate to contact us.