Strategy & Services
The Strategic Communications Team has a goal—to clearly and consistently share authentic stories that capture Mid’s mission and brand. We also strive to ensure content is clear and purposeful with strong calls to action for the intended audience. Various media channels like print, web, and digital are utilized to share content as we develop projects for clients across the College.
Successful Marketing is Strategic Above All
There's no magic marketing dust. Promoting an event requires more than printing posters, and growing program enrollment requires more than billboards. For MMCC to be effectively marketed, our team relies on members of the College community to share with us important updates and information from across the College, to inform us when exciting opportunities arise, and to share and celebrate successes.
While the services we offer are outlined individually below, we are dedicated to a more robust service model. We help clients develop concepts, to strategically plan for the most effective outreach and communication methods and mediums, and to distribute the right messages to the widest and most appropriate audiences at the right time.
MMCC clients should consider our team strategic partners who increase visibility, distribute content, and achieve results. That means that clients need only approach our team with their goals and reasons for a project. From there, we'll work collaboratively to shape the processes and products by which those goals might be met.
So that our team can effectively assist clients with creative concepts, promotion, and evaluation, we work together with clients to define audience(s), determine appropriate collateral and marketing channels, set project goals, and establish evaluation metrics.
BUY. Looking to put a message front and center? Partner with our team to purchase radio, television, billboard, print, or digital advertising space.
CHAMPION. The MMCC brand encompasses how we look, speak to, and feel to our various audiences. The brand reflects who MMCC is and why we exist—it is the emotional connection that ties us all together toward a common goal. A brand's strength comes from within, and while the College is composed of many departments and initiatives, our brand stands strong.
The MMCC brand definition is currently being developed.
Editorial & Content Development
WRITE. Ensure stories are engaging and reflect the MMCC brand voice -- clear, approachable, with a dash of personality. From brochures to emails to website pages, we develop winning words that engage audiences with clear calls-to-action. Key messaging from existing campaigns can be connected to new projects, which builds momentum for communication efforts across the College.
PROMOTE. Hosting an event can be a challenge, and telling people about it can be even more difficult. We can help promote events to target audiences on the appropriate media channels.
DESIGN. We provide creative solutions centered on the MMCC brand. Our designs energize messages and assist in achieving project goals.
CAPTURE. Interactive forms are developed for web and email communications allowing clients to capture contact information, registration details, and many other fields specific to the request.
SHARE. Keeping staff and faculty informed across the College takes effort from each and every employee to share updates and keep content fresh. With weekly email newsletters and a dedicated employee audience website page, our team is focused on creating tools that are effective and easy to use.
BLOG. Laker Correspondents are dynamic students that have joined a blogging team to share student stories in their own voices. These students attend events, take photos, and then share their experiences on MMCC’s website and social media.
REACH OUT. We link MMCC to the world by distributing MMCC press releases to media outlets announcing events, updates, and covering many other College efforts.
Press Kit is currently being developed.
SAY CHEESE. Photography services are available for limited special events if scheduled in advance. If a project requires extensive photo shoots and editing, a professional photography service may be more appropriate.
PRINT. Print Projects with print quantities of 250 or less and simple specifications can be printed in-house if we are provided with a departmental print code. Projects that require additional services (folding, binding, etc.) and/or have higher print quantities will be quoted by outside vendors for production.
CONNECT. Our team is responsible for editing and designing MMCC’s Annual Report entitled Connections. We strive to delve deeper into stories of relevance and connect MMCC’s efforts to the communities we serve.
ENGAGE. MMCC maintains a social media presence on Facebook, Twitter, Instagram, and Vimeo. A variety of content is produced and scheduled for a consistent flow of content across all channels. The main goal of our social media presence is to recruit potential students, engage current students, and inform the community. This channel is often the most effective method of connecting with students and community members.
REACH OUT. Potential MMCC students often request information regarding specific programs. For faculty and academic directors who want to directly connect with potential students for their program(s), lists of both inquiring and newly admitted students are available upon request. A quick review of current communication materials received by students is completed before automatic list updates are scheduled.
DISCOVER. Signage on the exterior and interior of each campus is of utmost importance when welcoming students and their families to MMCC. Keeping signage consistent with brand elements reinforces our messaging and assists everyone in discovering their path.
Web & Digital
MANAGE. We help manage the hundreds of pages on the MMCC website, which is very often the first impression of MMCC a potential student encounters and the most often used resource by current students. We’re also responsible for creating digital advertising and deploying email campaigns to students.