Strategy & Services
Our goal is to clearly and consistently communicate Mid's brand through effective marketing, advertising, and design. We strive to help each and every client plan strategically, implement effectively, and achieve their goals.
We collaborate with clients, from academic departments to organizational divisions, and are ready to do whatever it takes to help our clients achieve their goals.
We cultivate the brand. Mid’s brand is always changing, ever evolving. From updating ads to creating new recruitment posters, our team ensures the brand speaks and connects to those we communicate with.
We think strategically. Our priority is to create an authentic, friendly, durable, uplifting, and vibrant experience for all Mid students. Every piece we design, every decision we make, we make with that goal in mind.
Successful Marketing is Strategic Above All
There's no magic marketing dust. Promoting an event requires more than printing flyers, and growing program enrollment requires more than billboards. For Mid to be effectively marketed, our team relies on members of the College community to strategically shape new opportunities, plan ahead, inform us about important updates and opportunities, and share achievements.
While the services we offer are outlined individually below, we are dedicated to integrating these services together for a holistic approach. We are eager to help clients strategically develop concepts and collaboratively plan for the most effective outreach.
Clients should consider our team a strategic partner who increases visibility, distributes content, and achieves results. That means that clients need only approach our team with their goals and reasons for a project. From there, we'll work collaboratively to shape the solutions we can effectively implement together.
BUY. Looking to put a message front and center? Partner with our team to purchase radio, television, billboard, print, or digital advertising space.
CHAMPION. The Mid brand encompasses how we look, speak, and feel to our various audiences. The brand reflects who Mid is and why we exist—it is the emotional connection that ties us all together toward a common goal. A brand's strength comes from within, and across the College's many departments and initiatives, Mid's brand stands strong.
Editorial & Content Development
WRITE. Ensure stories are engaging and reflect the Mid brand voice -- clear, approachable, and authentic. From brochures to emails to website pages, we develop winning words that engage audiences with clear calls-to-action.
PROMOTE. Hosting an event can be a challenge, and telling people about it can be even more difficult. We can help promote events to target audiences on the appropriate media channels.
DESIGN. We provide creative solutions centered on the Mid brand. Our designs energize messages and assist in achieving project goals.
CAPTURE. Interactive forms are developed for web and email communications allowing clients to capture contact information, registration details, and many other fields specific to their needs.
SHARE. Keeping staff and faculty informed across the College takes effort from each and every employee to share updates and keep content fresh. With weekly email newsletters and a dedicated employee audience web page, our team is focused on creating tools that are effective and easy to use.
Facebook Workplace isn't just for talking about work, it's for getting work done. There are many ways to get started from creating a group for your team to sharing meeting notes and celebrating team achievements. If you haven't received an internal email invitation contact Strategic Communications. Connect with Mid on Workplace!
BLOG. Laker Correspondents are dynamic students that have joined a blogging team to share student stories in their own voices. These students attend events, take photos, and then share their experiences on Mid’s website and social media.
REACH OUT. We link Mid to the world by distributing press releases to media outlets announcing events, updates, and covering many other College efforts.
SAY CHEESE. Photography services are available for limited special events if scheduled in advance. If a project requires extensive photo shoots and editing, a professional photography service may be more appropriate.
PRINT. Print projects with print quantities of 250 or less and simple specifications can be printed in-house if a departmental print code is provided. Projects that require additional services (folding, binding, etc.) and/or have higher print quantities are quoted by outside vendors for production.
CONNECT. Our team is responsible for editing and designing Mid’s Annual Report entitled Connections. We strive to delve deeper into stories of relevance and connect Mid’s efforts to the communities we serve. In addition to Connections, the team also produces all of Mid's flyers, brochures, posters, and other print materials.
ENGAGE. Mid maintains a social media presence on Facebook, Twitter, Instagram, YouTube, and Vimeo. A variety of content is produced and scheduled for a consistent flow of content across all channels. The main goal of our social media presence is to recruit potential students, engage current students, and inform the community. Social media is often the most effective method of connecting with students and community members.
REACH OUT. Potential Mid students often request information regarding specific programs. For faculty and academic directors who want to directly connect with potential students of their program(s), lists of both inquiring and newly admitted students are available upon request.
DISCOVER. Signage on the exterior and interior of each campus is of utmost importance when welcoming students and their families to Mid. Keeping signage consistent with brand standards reinforces our messaging and assists everyone in discovering their path to success.
Web & Digital
MANAGE. We help manage the hundreds of pages on Mid’s website, which is very often the first impression of Mid a potential student encounters and the most often used resource by current students. We’re also responsible for creating digital advertising and deploying email campaigns to students.