The 20th annual A Northern Tradition, a fundraiser for Mid Michigan College sponsored by Jay’s Sporting Goods, will be held from 5pm-8pm on Sunday, April 16 at Jay’s Sporting Goods in Clare.

Attendees will have the opportunity to tour the new Jay’s-Weber Wildlife and Education Center, a dynamic learning experience featuring different habitats and taxidermy animals from around the world that is set to open soon.

“A lot of people driving by Jay’s have wondered what is inside the new building . . . now they can find out. This is an amazing opportunity for attendees to get a sneak peek at this one-of-a-kind exhibit,” said Matt Miller, Vice President of Advancement at Mid. “The A Northern Tradition event is a great time to have fun, shop, and eat. And now you can get an exclusive first-look at the Education Center as well.”

This unique event has raised more than $1.7 million over the last 19 years, benefiting the students at Mid Michigan College. Proceeds from A Northern Tradition support vital needs like scholarships, program development, improved facilities, and student success initiatives.

Tickets to the event are just $50 each. Ticket holders will receive a $25 Jay’s voucher to spend that night in the store. The store is open only to event attendees, who also receive a print by renowned artists and free food from local restaurants. Prizes, silent auctions, and demonstrations will round out the evening of fun.

Each ticket also enters a drawing for a $1,000 gift certificate to Jay’s Sporting Goods.

Tickets are available at Mid’s Harrison and Mt. Pleasant campuses, Jay’s Sporting Goods in Clare, or online at

“We’re looking forward to making the 20th A Northern Tradition one of the best ever,” said Miller. “We’re so grateful for the community members and local businesses who step up to support higher education.”

For more information about A Northern Tradition, visit or contact Matt Miller at or (989) 386-6600.

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