Attwood Corporation, a Brunswick Company, is the world's leading manufacturer of marine accessories for the boating industry, including a wide range of seating, hardware, fuel systems, navigational lighting, pumps, and other electro-mechanical components. 

We are seeking a creative Marketing Manager to support our Lowell, MI, team.  The primary responsibility of this position will be to plan, direct, and coordinate marketing plans that will drive sales for the entire product line.   

This position will be responsible for: 

• Utilizing Interactive Media to determine optimal search engine plan, research and recommend web based marketing campaigns, ensure that all Attwood website(s) content is S.E.O. compliant, determine our involvement in additional web based venues, and provide sales with an effective tool (buy it now) to leverage online retailers to promote Attwood products on their web site 

• Protecting the Attwood brand standards across all marketing activities, work with Category Managers to develop branding for new products, and develop packaging that drives sales and promotes a premium message

• Evaluating internal needs and develop a Marketing work flow process to ensure time lines are met

• Planning, directing and coordinating marketing plans and trade shows that drive the sales of all Attwood brands, develop collateral material in support of product lines, and ensure that the product / services are marketed in accordance with budgeted guidelines, oversee the research, sales promotion, and advertising for existing and new product rollout

• Evaluating market conditions to determine if changes are required to the marketing philosophy

• Assembling marketing materials to support the sales department, and conduct training throughout the year both on-site and via webinar 

• Overseeing all V.O.C. activities, recommend POS programs, and manage promotional items

• Determining appropriate Print Media marketing strategy and oversee catalog development and new product sell sheets

• Assisting in development of efficient pricing models, oversee and ensure that E&O procedures are adhered to and find outlets to move products in these categories 

• Supervising Graphic Designer and Outside Marketing resources

• Working with parent company resources to promote PR opportunities, and maximize exposure opportunities for the MotorGuide brand

Successful candidates will have a Bachelor's Degree in Marketing or Business, with 5 – 10 years experience in a marketing oriented environment, sales / merchandising promotion environment, ad agency, or a marketing department of a packaged goods manufacturer. Candidate must understand how to reach both the end consumer and B2B customer. Candidates without this experience will not be considered. Candidates having 5+ years experience working in the sport fishing and / or boating markets preferred.

Position requires high level knowledge of PC's, software including MS Office (Word, Excel. Access and Power Point), and internet marketing strategies.  Candidate must possess good verbal and written communication skills, and be able to execute multiple initiatives autonomously.

Attwood offers an excellent compensation and benefits package, including medical, dental, vision, life, 401(k), tuition assistance, etc.